Ahmed Samad Get in touch

Commercial Finance · FP&A · Deal Structuring

I build the models
behind multi-million
dollar decisions.

Six years of commercial finance across high-growth startups and global multinationals — Snoonu, Unilever, and British American Tobacco. I structure deals, set pricing, and turn unit economics into decisions, with Claude and generative AI built into the daily workflow.

Doha, Qatar Open to Dublin / London
mahmedsamad2@gmail.com LinkedIn Download résumé
Ahmed Samad
Snoonu · Doha

Selected impact

The numbers, on the record.

Delivery cost saved at Snoonu

Cost-based order-assignment algorithm — QAR 1 per order, at scale

QAR 0M per month

Government innovation grant secured

QRDI grant for the Snoonu Robotics & Drone Delivery project

QAR 0M QRDI grant

Pricing revenue uplift at BAT

Elasticity modeling & pricing-architecture redesign, APMEA travel retail

GBP 0M annual uplift

Strategic impact at Unilever

Make-vs-Buy analysis for the Soaps category — 95% of category volume

€0M+ decision value

FP&A cycle time reduced

Claude & generative AI across first-draft modeling and variance work

0% faster

SOX compliance at BAT Malaysia

End-to-end controls implementation and stakeholder alignment

0% achieved

Experience

Where the work was done.

Oct 2025 — Present

Doha, Qatar

Snoonu Trading & Services

Financial Specialist — Commercial Finance & Strategic Projects

  • Cut Supply Cost Per Order ~5% with a daily model that selects the optimal fleet mix.
  • Built and won board approval for the Cloud Kitchen expansion case — returns, margin, and scenario analysis for a new vertical.
  • Co-lead Robotics & Drone Delivery; built the feasibility case behind a QAR 8M QRDI grant.
  • Own finance partnering for Quick Commerce — pricing strategy, store-location criteria, and unit economics.

May 2025 — Sep 2025

Lahore, Pakistan

Unilever Pakistan

Finance Business Partner — Personal Care

  • Led the Make-vs-Buy case for Soaps (95% of category volume), shaping a €2M+ annual decision.
  • Sized trade-spend ROI across General and Modern Trade to steer multi-channel investment.
  • Managed non-material supply-chain costs, surfacing actionable savings across the category P&L.

Mar 2024 — Apr 2025

Kuala Lumpur, Malaysia

British American Tobacco — Malaysia

Assistant Commercial Finance Manager — FP&A

  • Ran brand-support and brand-trade expenditure analysis feeding budgeting and planning across markets.
  • Trimmed budget variances ~5% through rigorous month-end reporting and overhead planning.
  • Delivered SOX implementation end-to-end to 100% compliance.

Jun 2023 — Feb 2024

Karachi, Pakistan

British American Tobacco — GBS

Commercial Finance Analyst — Global Travel Retail

  • Secured a GBP 1.2M pricing uplift through elasticity work and pricing-architecture redesign for APMEA.
  • Lifted customer margins ~2% by restructuring investment terms for Middle East airport clients.
  • Built governance frameworks for Middle East investment projects, improving decision accountability.

Aug 2022 — May 2023

Karachi, Pakistan

Bazaar Technologies

Commercial Finance Associate

  • Automated margin and daily forecasting for Electronics and Pharma — real-time P&L visibility.
  • Partnered with commercial teams on category growth and portfolio mix.

Toolkit

Skills & systems.

AI & Analytics

Claude — daily workflow Python SQL Power BI Tableau RStudio

Financial systems

SAP SAP BPC Excel VBA

Core competencies

Deal structuring Pricing analytics FP&A Financial modeling Scenario analysis Stakeholder management Process & governance

Languages

English — fluent Urdu — native Arabic — conversational

Education

Lahore University of Management Sciences (LUMS)

BSc (Honours) in Accounting & Finance · CGPA 3.63 / 4.0 · 2018 — 2022 · Lahore

Let's talk

Have a problem worth
modeling? I'm listening.

mahmedsamad2@gmail.com +974 72258569 LinkedIn